The first-ever Discount Victory motorcycle dealership opened its doors on the campus of George Mason University on Wednesday, the university announced.
The dealership is the brainchild of owner and founder Robert Niedermayer, who founded Discount Victory in 2014.
He said the dealership will serve as a hub for a nationwide network of motorcycle dealerships that will allow customers to purchase the most affordable and reliable motorcycle parts and accessories.
The shop, located in the school’s George Mason College of Arts and Sciences, will also sell discounted motorcycles, including the Victory XL, the first-generation Victory XR, and the Victory Z. The college’s student loan program will provide financial assistance to the shop’s graduates.
The first Discount Victory dealership opened in the U.S. in 2016.
The Virginia-based company will now have locations in nine states.
Niedermayers co-founders Niederman and Jason Dittrich have also founded the popular “Sell Your Old Car” program that allows owners of old vehicles to sell them for a small amount of money.
The program was launched by Niedemann on March 1.
The first 500 vehicles sold through the program will receive a $250 credit to use on a new vehicle.
The new shop has an expansive selection of motorcycles, and Niedermans team has been able to tap into the motorcycle industry’s growing demand for parts.NIEDermayer said he plans to keep the dealership open for business.
“I really believe in this opportunity to help save lives,” Niedernmayer said in a statement.
“This is a perfect opportunity to bring a huge amount of bikes and accessories to a large and diverse population of people.”