How to get a great deal online for your next purchase?
That’s the challenge facing motorcycle dealers in a market increasingly dominated by online bidding.
“We are in the middle of an intense bidding war and we have a real opportunity to make a real difference in the motorcycle industry,” said Paul Worsley, president of Victory Motorcycle Components, which has a warehouse in Sydney’s south-west.
“It’s a market where there is a huge opportunity for a new product, and we are in a position to deliver that product in a way that’s really unique and exciting for our customers.”
Victory has been a part of the industry for more than 40 years, and has been the primary distributor of new motorcycles since the 1970s.
“This is a market that’s been in steady decline, and there’s a huge number of new bikes coming onto the market in the past year,” Mr Worsy said.
“I’m not sure we’re going to have a lot of new sales because we’re not seeing the same kind of demand that we’ve seen in the last couple of years.”
The company says its customers have been coming to the store for years and are willing to pay a premium for a quality motorcycle.
“They’re coming to buy the new and they’re coming for the new parts,” Mr Jorgensen said.
He said it would be ideal to see a return of the online bidding system, which is in place in a number of other industries.
“The online bidding model has proven itself very successful,” he said.
Victory’s website, for example, is a real-time auction site, with thousands of bikes available for sale online.
It is also available in several other countries, including China, where it is the third most popular online bidding site, behind Amazon and eBay.
Victorians could be on the verge of the return of bidding warsThe market has been affected by a decline in sales of vintage and used motorcycles, especially after a number were banned from interstate markets.
But Mr Jørgensen said there was no immediate plan to make the online auction system mandatory in Australia, because it was not needed to drive growth.
“There’s a lot more people who are buying bikes from us now than we’ve ever had before,” he added.
“And we are really lucky to be able to be here in Australia.”
Australia is a very small market compared to some other markets.
So I think we’ll be fine.
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