The golden years of goldwing motorcycles may be over, but the company isn’t giving up on the idea of selling its motorcycles online.
In fact, it’s getting serious about it, and its doing it with a new partnership with bike parts store, Goldwing Parts.
This partnership is the latest in a string of partnerships Goldwing has made with bike shops to boost its online business.
For example, last month it announced a partnership with BikeParts.com that gives the bike maker access to more than 1,000 bike shops in the U.S. and Canada.
Goldwing also has a deal with American bike shops that allows it to sell parts online.
And it has partnered with other motorcycle parts stores in the last few years to sell the motorcycles, too.
But for now, the company is sticking with the goldwing line of motorcycles, which debuted in 2016 with a price tag of around $20,000.
That’s a significant price difference compared to the cheaper goldwing, which starts at $13,500 and sells for around $13.50.
In its partnership with Goldwing, Goldwings is making it easy for its customers to buy goldwing parts online, while keeping the price point high enough to make it accessible to a wider audience.
Goldwings CEO and CEO, Michael Nogier, said the partnership with goldwing makes it possible for Goldwing to bring its motorcycles into the 21st century with the same confidence it has in the golden years.
“I’m really excited to be a part of the Goldwing brand and the continued success of our motorcycle parts business, which has a global footprint and brings a lot of excitement to our customers,” Noger said.
In addition to its partnership, GoldWing has also launched a website that lets customers order goldwing accessories online and pick up their parts.
And, the motorcycle maker is working with online bike retailer, BikeParts, to make the online purchase process even simpler.
GoldWing is also looking to expand its partnership into other bike parts shops.
Nogie said the company wants to expand beyond Goldwing into other parts retailers like Schwinn, which also offers goldwing bikes and accessories.